Long-Tail Keywords And The Ever-Changing World Of Semantics

As important SEO factors, long-tail keywords and semantics and semantic searches are important, especially in a world where more and more digital content is being published online and customer search behaviour is ever-changing. Not to mention their importance if you want your client to rank well on Google.

These days, digital marketing agencies use long-tail keywords and semantic-related words to get content ranking, increase their clients’ content quality and SERP rankings. And in a digital space of long-tail keywords and the ever-changing world of semantics, it’s important to be abreast of what is new and happening. And this is why we’re bringing the following blog to your screen.

A Solution To Target A Specific Audience With Less Competition 

According to marketing influencer Neil Patel, “Customers who type descriptive key phrases (long-tail) are generally more qualified than those who type head keywords or short-tail phrases. As a result, the conversion rates are higher for long-tail keywords, as compared to head keywords.”

Closer To The Buying Stage 

Did you know that customers searching for long-tail keywords are much closer to the buying stage than those searching for a single keyword? And why is this, you ask? Well, it’s because they are inputting descriptive, specific words, which means they know what they want to buy and have specific queries.

Using long-tail keywords along with the right words is paramount to getting those hits. Speaking of ‘words’, a semantic search was created to help Google understand the meaning of words in an effort to determine the intent of a user’s search query as well as to gauge content comprehensiveness and quality.

According to Brandpoint.com, “As more people began using voice search and asking full questions, learning semantics was the solution to providing the best answers without the content having to match exact queries.”

Natural Tone As If Having A Conversational

As any digital agency will know, all clients, and their customers, are not robots and don’t speak robotics. More and more, those behind the digital marketing tech are realizing that those online use natural, casual language, and in order to get those search hits, long-tail keywords which match the user’s conversation are being used. 

Give Your Clients’ Webpages A Digital Boost Now

To give your clients a digital boost with semantics and long-tail words, also be sure that you publish content for your client that is knowledgable on the main topic, includes accurate information and uses semantic words naturally. Avoiding disruptive content and ensuring the right long-tail keywords and semantic-related words are incorporated will provide a better user experience and help your agency publish higher-performing content in search engines for your clients.

If you want more information or support about long-tail keywords, semantic search, and other SEO services, as well as to discuss further opportunities for your digital marketing agency to scale through our SEO services, please email support@globitalmarketing.com.

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